Posts Tagged ‘Pepsi’

  • Packaging can shape a buying decision.

    Packaging Matters

    Dec 13, 12 • 278 Views • No Comments

    How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers...  [read more]

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    Indian Cola Wars

    Jul 10, 12 • 736 Views • No Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have...  [read more]

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    Congressional Deficit “Games”

    Sep 25, 11 • 258 Views • No Comments

    Composed of 6 Democrats and 6 Republicans, the congressional super committee is supposed to create a deficit reduction plan. If they do not propose the plan or if Congress does not approve their plan, then automatic cuts are triggered. The automatic cuts...  [read more]

  • The Sugary Beverage Debate

    Coke and Pepsi

    Jul 3, 11 • 927 Views • No Comments

    Pepsi has discovered that “fun for you” (chips and soda) increases revenue more than “good for you” (oatmeal, fruit juice, Gatorade). According to the WSJ, with Pepsi losing market share to Coke, they will focus more advertising...  [read more]

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    Soda Wars

    Mar 18, 11 • 407 Views • No Comments

    Diet Coke just pushed Pepsi out of the #2 spot in soda sales. Other soda facts… As reported by Beverage-Digest, Coke (17%) remains the most popular carbonated soft drink with Diet Coke (9.9%) next and then Pepsi (9.5%) and Mt. Dew (6.8%). The number...  [read more]