Posts Tagged ‘price elasticity’

  • Price Elasticity, dynamic pricing and traffic congestion

    How Much Will You Pay For the HOT Lane?

    Mar 7, 14 • 853 Views • No Comments

    The results of dynamic tolling appear to be surprising the Florida Department of Transportation. Alone in your car on Florida’s I-95, you no longer have to remain in slow moving traffic. For a price, you can enter a HOV (High Occupancy Vehicle) lane......  [read more]

  • Demand and Supply for Pricing Super Bowl Tickets

    Is $3.9 Million the Right Price for a Super Bowl Ad?

    Jan 28, 14 • 1318 Views • No Comments

    In an ad for the (Super Bowl) ad, Stephen Colbert talks about Wonderful Pistachios. Fox said its Super Bowl TV ad inventory (estimated at 65 spots) for the game is sold out. According to Ad Age, that inventory included 30 seconds during the first unscheduled......  [read more]

  • California Consumers and Gas Prices

    Oct 9, 12 • 635 Views • No Comments

    How might California be responding to $5.00 gas? Let’s start with bread machines. Behavioral economist Dan Ariely explains that when one of the first sellers of bread machines placed it on the shelf, few people were interested because they could not......  [read more]

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    Green Elasticity

    Apr 23, 11 • 626 Views • No Comments

    Sales of Nature’s Source Scrubbing Bubbles tub have plunged by 61%. At Stop & Shop, “Eco-friendly” people are switching from Clorox Green Works All-Purpose Cleaner to traditional Fantastic. Why? Because Fantastic is 40 cents cheaper.......  [read more]