Why More Movies Are Boring

With the competitive market structure of the movie business changing from less to more competition, movie content from major studios is less innovative.

Using Economics To Deal With Restaurant No-Shows

At one of my favorite restaurants in Nantucket, you can call at any time during the summer to get a 6:00 reservation. But if you want to eat at 7:30 or 9:00, you have to line up outside on that…

Is $3.9 Million the Right Price for a Super Bowl Ad?

In an ad for the (Super Bowl) ad, Stephen Colbert talks about Wonderful Pistachios. http://www.youtube.com/watch?v=oKAG7UJ-NWk Fox said its Super Bowl TV ad inventory (estimated at 65 spots) for the game is sold out. According to Ad Age, that inventory included…

Coupon Economics

When Starbucks raised its prices during the beginning of 2010, it lowered the price of a tall regular to $1.70. But, if you wanted a splash of foam, a shot of espresso, or a touch of flavor, the addition could…