Jul 8, 11 •
224 Views •
Behavioral Economics, Businesses, Demand, Supply, and Markets, Environment, Households, Thinking Economically •
Elaine Schwartz •
When “green” is valued, hybrid car sales will be high. But here is the interesting part. When green is valued, looking “green” sometimes can be more important than being “green.” As a result, people buy more Priuses than
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