Posts Tagged ‘product differentiation’

  • cars

    Oligopoly: Two Great Ads

    Sep 6, 13 • 1505 Views • No Comments

    During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot. In Santa Monica, CA, Audi and BMW got into a billboard...  [read more]

  • Oligopolies: Selling Hair Color

    Jul 28, 13 • 648 Views • No Comments

    Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Belding’s copywriter, Shirley Polykoff, created:...  [read more]

  • vintage cup holder

    Innovation: The Cup Holder

    Jul 20, 13 • 566 Views • No Comments

    Steve Jobs once said, “It’s not the consumers’ job to know what they want.” I suspect that automakers were thinking like Steve Jobs when they gave us the cup holder. The story of the cup holder begins in 1950: A tough device to perfect, the cup...  [read more]

  • Yoplait

    Oligopoly: Competing For Stomach Share

    Feb 24, 13 • 1075 Views • No Comments

    For an oligopoly that sells food, competition is all about “stomach share.” Our story starts with Yoplait… More than a decade ago, General Mills made sure that yogurt would become a popular “health food.” No, it was not because...  [read more]

  • Coffee Cups

    Competition: How Do Cups Affect Our Taste?

    Jan 13, 13 • 544 Views • No Comments

    I don’t quite understand why Dunkin’ Donuts and Starbucks use white cups. Sensory researchers have concluded that the color of the cup affects our taste perception. When 57 participants were asked to rate hot chocolate on several sensory scales,...  [read more]