Posts Tagged ‘product differentiation’

  • vintage cup holder

    Innovation: The Cup Holder

    Jul 20, 13 • 953 Views • No Comments

    Steve Jobs once said, “It’s not the consumers’ job to know what they want.” I suspect that automakers were thinking like Steve Jobs when they gave us the cup holder. The story of the cup holder begins in 1950: A tough device to perfect, the cup......  [read more]

  • Yoplait

    Oligopoly: Competing For Stomach Share

    Feb 24, 13 • 1774 Views • No Comments

    For an oligopoly that sells food, competition is all about “stomach share.” Our story starts with Yoplait… More than a decade ago, General Mills made sure that yogurt would become a popular “health food.” No, it was not because......  [read more]

  • Coffee Cups

    Competition: How Do Cups Affect Our Taste?

    Jan 13, 13 • 924 Views • No Comments

    I don’t quite understand why Dunkin’ Donuts and Starbucks use white cups. Sensory researchers have concluded that the color of the cup affects our taste perception. When 57 participants were asked to rate hot chocolate on several sensory scales,......  [read more]

  • s

    What Spaghetti Sauce Teaches Us

    Jul 15, 12 • 826 Views • No Comments

    Henry Ford once said that: “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” Similarly, asked about spaghetti sauce during the 1980s, consumers primarily knew about Ragu’s......  [read more]

  • Pizza..16659_5.5_000015914228XSmall

    Pizza Price Wars

    Apr 5, 12 • 576 Views • 2 Comments

    No one wins a pizza war. Having read a NY Times article about a pizza price war in NYC, I was curious about the supply side of the pizza business. So, this afternoon, I interviewed my local pizza counterman. The pizza price war in midtown NYC involves 3......  [read more]