Posts Tagged ‘product differentiation’

  • Oligopolies: Selling Hair Color

    Jul 28, 13 • 1013 Views • No Comments

    Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Belding’s copywriter, Shirley Polykoff, created:......  [read more]

  • vintage cup holder

    Innovation: The Cup Holder

    Jul 20, 13 • 1271 Views • No Comments

    Steve Jobs once said, “It’s not the consumers’ job to know what they want.” I suspect that automakers were thinking like Steve Jobs when they gave us the cup holder. The story of the cup holder begins in 1950: A tough device to perfect, the cup......  [read more]

  • Yoplait

    Oligopoly: Competing For Stomach Share

    Feb 24, 13 • 2054 Views • No Comments

    For an oligopoly that sells food, competition is all about “stomach share.” Our story starts with Yoplait… More than a decade ago, General Mills made sure that yogurt would become a popular “health food.” No, it was not because......  [read more]

  • Coffee Cups

    Competition: How Do Cups Affect Our Taste?

    Jan 13, 13 • 1118 Views • No Comments

    I don’t quite understand why Dunkin’ Donuts and Starbucks use white cups. Sensory researchers have concluded that the color of the cup affects our taste perception. When 57 participants were asked to rate hot chocolate on several sensory scales,......  [read more]

  • s

    What Spaghetti Sauce Teaches Us

    Jul 15, 12 • 978 Views • No Comments

    Henry Ford once said that: “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’ ” Similarly, asked about spaghetti sauce during the 1980s, consumers primarily knew about Ragu’s......  [read more]