What a Blind Taste Test Showed About Beer

Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.

How To Make a $200 Sneaker Worth $8000

As an oligopoly, Nike uses limited edition sneakers, coveted by Sneakerheads, to compete because they create cache, a cool image, and eliminate discounting.

Will Conspicuous Consumption Add to iPhone 6 Sales?

As an oligopoly, through pricing power and product differentiation, Apple takes advantage of the conspicuous consumption customers could experience.

A Cranberry Blog

Yesterday morning, during my “rantum scoot” around a Nantucket cranberry bog, our group leader unknowingly presented a supply and demand story. This is the bog: Nantucket Cranberries Starting with some history, he said the island of Nantucket was ideally suited to growing…

Airline Product Differentiation: It's About More than Just Plane Comfort

Whether departing on Imperial Airways from Great Britain or Pan Am in the US, for most of the 20th century you had no need for business class. Only the wealthy could afford to fly. In 1934, anyone with £180 ($17,000 today) could travel on…