Posts Tagged ‘product placement’

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    More on the Movies

    Apr 13, 10 • 125 Views • Businesses, Entertainment, Thinking EconomicallyNo Comments

    Following up on yesterday’s post, I discovered how important product placement can be. Sometimes movie makers decide the products beforehand, before they even complete the script and select the stars. Fees for a “starring” product can total...

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    A Star is Born

    Apr 12, 10 • 119 Views • Behavioral Economics, BusinessesNo Comments

    Heinz Ketchup had a cameo but Apple was a star.  I saw The Girl With The Dragon Tattoo yesterday and started to think about product placement. In this excellent film, while Heinz ketchup played a fleeting role during a scrambled eggs breakfast,...