Posts Tagged ‘product placement’

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    More on the Movies

    Apr 13, 10 • 252 Views • No Comments

    Following up on yesterday’s post, I discovered how important product placement can be. Sometimes movie makers decide the products beforehand, before they even complete the script and select the stars. Fees for a “starring” product can total...  [read more]

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    A Star is Born

    Apr 12, 10 • 254 Views • No Comments

    Heinz Ketchup had a cameo but Apple was a star.  I saw The Girl With The Dragon Tattoo yesterday and started to think about product placement. In this excellent film, while Heinz ketchup played a fleeting role during a scrambled eggs breakfast,...  [read more]