Neither raisin bran nor shredded wheat are names that Kellogg’s can trademark. And yet Apple has trademarked “Apple.” Should Google be able to claim “glass?” Several days ago, the U.S. Patents and Trademarks Office told Google
A book that you write is your intellectual property. But what if you design the sole of a shoe? As econlife described last year: “The trademark of designer Christian Louboutin, his red soles are supposed to represent glamour, luxury and hidden status.