Posts Tagged ‘retail competition’

  • Packaging can shape a buying decision.

    Packaging Matters

    Dec 13, 12 • 293 Views • No Comments

    How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers...  [read more]