Gender Equity for Saudi Women at Starbucks and Beyond

While today is the first day that Saudi women can drive legally, they still experience gender inequity at Starbucks and beyond.

Why Starbucks Has a Multi-Billion Dollar Name

Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.

Why the Retail Apocalypse Could Be a Renaissance

Even with mall traffic declining and stores closing, retail restructuring might lead to a renaissance fueled by creative destruction rather than an apocalypse.

Using Time to Choose Your Coffee Shop

In 2015, Norway’s Odd-Steinar Tøllefsen won the World Brewers Cup competition. The rules are simple. You just need to use a non-mechanical coffee brewing method and have won qualifying regional competitions. Essentially, we are talking about pouring water (by hand)…

Imagining a Marijuana Starbucks

With eight states having legalized recreational marijuana, new businesses are multiplying. One ad person even asked if there could be “a Starbucks equivalent in the world of weed.” So today, let’s see the possibilities. A Starbucks Equivalent Surface Magazine shared five…

How Our Tipping Behavior is Changing

When we last looked at tipping, we said that it was a way to impress people (like Seinfeld’s George, below). Also we might be expressing altruism or just saying thank you for good service. But beyond all of the basics, our…

The iPod, Starbucks, and Richard Thaler’s Behavioral Economics

Discussing the iPod he designed, Tony Fadell expressed his frustration with products that said “charge before use.” He remembered arriving home excited about a newly purchased gadget. But then his emotional momentum would hit a wall when he discovered he…

The Case of the Hot Fajita

Shown by fast food lawsuits, corporate limited liability is one reason big businesses are corporations rather than proprietorships and partnerships.

Why Starbucks Coffee Costs More in California

When Starbucks says it’s raising prices, the increases depend on the U.S. location because of the difference in purchasing power parity.

A New Message From Starbucks

Worried about losing sales to upscale brands, Starbucks is using competitive strategies to increase demand from affluent customers.