Posts Tagged ‘Starbucks’

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    An Annoying Penny

    Jan 16, 12 • 186 Views • Behavioral Economics, Businesses, Money and Monetary Policy, Thinking Economically2 Comments

    People do not want to pay $2.01 for a tall coffee at Starbucks. No, the problem is not the $2.00. The problem is the penny. Starbucks recently raised the price of a tall coffee to $1.85 in NYC. With tax, the total is $2.01. As a result, baristas are dipping...

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    Coupon Economics

    Apr 16, 11 • 117 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Thinking EconomicallyNo Comments

    When Starbucks raised its prices during the beginning of 2010, it lowered the price of a tall regular to $1.70. But, if you wanted a splash of foam, a shot of espresso, or a touch of flavor, the addition could be expensive. For a triple grande soy vanilla...

  • Displaying different strategies, McDonald's and Starbucks call a 16 ounce cup different names.

    More Conspicuous (Coffee) Consumption

    Mar 11, 11 • 134 Views • Businesses, Demand, Supply, and Markets, Developing Economies, International Trade and FinanceNo Comments

    The same story. But now it is about coffee. Increasingly affluent, the Chinese have begun to drink more coffee (in addition to using more oil, eating more meat and buying more handbags). When talking about China, the International Coffee Organization says...

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    Starbucks and the Clover

    Sep 15, 10 • 98 Views • Businesses, Demand, Supply, and Markets, Thinking EconomicallyNo Comments

    I just had a Starbucks grande coffee from their $11,000 Clover coffee machine. It was very good. Because the Clover makes individual cups, Starbucks can let the customer choose the bean. More choice, elite beans, and you have a recipe for higher prices....

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    More About Lines

    Aug 13, 10 • 135 Views • Businesses, Thinking Economically3 Comments

    Next time you are in Starbucks, check how long you stood in line. They care. To save 14 seconds, for example, Starbucks designed a larger ice scoop which baristas could use for one dip instead of 2. Still though, in a “mystery shopper” survey of...