Posts Tagged ‘Starbucks’

  • Displaying different strategies, McDonald's and Starbucks call a 16 ounce cup different names.

    More Conspicuous (Coffee) Consumption

    Mar 11, 11 • 801 Views • No Comments

    The same story. But now it is about coffee. Increasingly affluent, the Chinese have begun to drink more coffee (in addition to using more oil, eating more meat and buying more handbags). When talking about China, the International Coffee Organization says......  [read more]

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    Starbucks and the Clover

    Sep 15, 10 • 702 Views • No Comments

    I just had a Starbucks grande coffee from their $11,000 Clover coffee machine. It was very good. Because the Clover makes individual cups, Starbucks can let the customer choose the bean. More choice, elite beans, and you have a recipe for higher prices.......  [read more]

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    More About Lines

    Aug 13, 10 • 1012 Views • 3 Comments

    Next time you are in Starbucks, check how long you stood in line. They care. To save 14 seconds, for example, Starbucks designed a larger ice scoop which baristas could use for one dip instead of 2. Still though, in a “mystery shopper” survey of......  [read more]

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    Starbucks or McDonald’s?

    Jun 10, 10 • 4915 Views • No Comments

    A recent Pew Research Center survey asked 2260 adults whether they would, “prefer to live in a place with more McDonald’s or more Starbucks.” 43% said McDonald’s; 35% said Starbucks; 22% had no preference. According to the study, a key......  [read more]

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    Conspicuous (Coffee) Consumption

    May 1, 10 • 1562 Views • No Comments

    How can you show your friends that you have ascended to your country’s middle class? Starbucks. A recent BusinessWeek article on the world’s most caffeinated countries cited a connection between an emerging middle class and coffee......  [read more]