How To Spend $7 Million

Slowing an upward march, the price of Super Bowl ads remained high as did their demand and probable return on a massive investment.

How Super Bowl LV Is Different

On January 30, 2000, 11 start-ups ran Super Bowl ads. Within just a year, eight were gone because of a bankruptcy or a buyout. $2 million or so was a lot for a young firm to spend: 2021 Super Bowl…

Throwback Thursday: What Past Super Bowl Ads Said About the Economy

#TBT: For some economic history and a bit of fun, we can look at Apple 1984, the Sock Puppet, and other past Super Bowl ads.

What Super Bowl Ads Really Tell Us

For a smile, some economic history, and a look at how companies make some money, Super Bowl ads say a lot in just thirty seconds.

Why a Super Bowl Ad Can Cost $5 Million

Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.

The Reason NBC Can Charge $4.5 Million for a Super Bowl Ad

Because of monopoly pricing power, as a price maker with sole Super Bowl broadcast rights, NBC can charge $4.5 million for a 30 second ad slot.

Is $3.9 Million the Right Price for a Super Bowl Ad?

In an ad for the (Super Bowl) ad, Stephen Colbert talks about Wonderful Pistachios. http://www.youtube.com/watch?v=oKAG7UJ-NWk Fox said its Super Bowl TV ad inventory (estimated at 65 spots) for the game is sold out. According to Ad Age, that inventory included…