The Rise and Fall of Organic Milk

Like other trendy foods that temporarily attract consumers, the organic milk decline followed a surge in sales and an increase in supply.

Selecting the Right Rent

When small landlords set their own NYC rents, they are nudged toward equilibrium by the power of the supply and demand sides of the market.

Imagining a Marijuana Starbucks

With eight states having legalized recreational marijuana, new businesses are multiplying. One ad person even asked if there could be “a Starbucks equivalent in the world of weed.” So today, let’s see the possibilities. A Starbucks Equivalent Surface Magazine shared five…

Everything You Never Knew About the Sandwich

The Earl of Sandwich might have created the first slab of beef on two slices of bread because he wanted to eat at his desk (at the Admiralty). As one theory goes, he was hungry. Since waiting for his main…

A Green Flip-Flop For Peak Oil

Hubbert’s Peak is the highest point on an oil well’s bell curve. Because the downside comes next, it represents the beginning of the end of our oil supply. And just the beginning of our story… Peak Oil Supply M. King…

How to Plant Marijuana Markets

The issues are surprisingly similar for a tiny island like Nantucket and a huge state like California. Both are figuring out how to create the marijuana markets that they legalized. Legalizing Recreational Marijuana Last November, Massachusetts and California voted to…

Why We Will or Won’t Stand in Line

Apple’s iPhone X went on sale Friday. At their Palo Alto store, the first person in line arrived Tuesday evening at 9:30. By late Thursday the queue was described as “75+ chairs long.” This is the video of the Palo…

The Mystery of France’s Disappearing Butter

Recent headlines have said that France is suffering from a “Pastry Panic” and “Milk Fat Mayhem.” They also tell us that “Croissants are in Crisis” as “French Bakers Crumble.” Really though, the problem is a butter shortage. Why is Butter…

A Tale of Wine and Weather

Because Italy, France, and Spain will have the smallest grape harvest in 56 years, we will be enjoying three billion fewer bottles of wine. You can see below that the heart of the world’s wine country was hit:   Our story…

Fracking and India’s Guar Bean Bubble

Used in ice cream, India’s guar gum is also so necessary for fracking that the rise of oil prices created a guar bean bubble.