Will We Really Pay More to be Green?

Although many of us express a willingness to pay more for green products, a close look reveals that price can still have a big impact on our decision.

Why Less Land Needs To Make More Food

With population growth adding almost three billion people by 2050, we need to figure out how to produce more food with less land and fewer emissions.

Four Fantastic Charts That Tell What We Need to Know About the Plastic Problem

Store by store, through one aisle that has 700 items, the Dutch supermarket chain Ekoplaza will support sustainability with plastics-free grocery shopping.

The Problem With a Bendy Straw Law

The bendy straw was invented at the Varsity Sweet Shop in 1937. Where are we going? To why it’s tough to eliminate the bendy straw. But first some history… The Invention of the Bendy Straw Sitting at the Varsity Sweet…

Why Recycling is More Expensive

Because recycling is a broad social norm, we do not differentiate between good and bad recycling and, as a result, have a higher cost.

Weekly Roundup: From More Money to Fewer Restrooms

Our everyday economics includes scarcity, tradeoffs, cost, sustainability, hyperinflation, gender issues, externalities, African development, human capital.

Less Choice Fatigue at Whole Foods

With Whole Foods ranking produce as unrated, good, better, best, they are simplifying shoppers’ decision making and minimizing choice fatigue.

Is Our Resource Use More Sustainable Than the Word Sustainable?

Sustainable:   Pondering sustainability through an xkcd lens took me to other “green” ngrams. As described by xkcd, the graph represents the frequency of the use of each word in Google books, 1800-2008: Then I checked what we eat: Ngrams…