Posts Tagged ‘the Dash’

  • Amazon and Innovation

    What Happens When 1-Click Meets a Barcode?

    Apr 6, 14 • 204 Views • Behavioral Economics, Businesses, Demand, Supply, and Markets, Economic History, Households, Innovation, Labor, Lifestyle, Tech, Thinking EconomicallyNo Comments

    It’s almost like 1-click and the barcode had a child. 1-click diminished the friction of an online purchase. Described in The Everything Store, it let Jeff Bezos increase revenue by making the purchase process easier. And, once Bezos got his US patent,