Posts Tagged ‘Thums Up’

  • India...Taj Mahal_000003767794XSmall

    Indian Cola Wars

    Jul 10, 12 • 570 Views • Businesses, Demand, Supply, and Markets, Developing Economies, Economic History, Households, International Trade and Finance, Regulation, UncategorizedNo Comments

    In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with Pepsi because a new law mandated that they would have