Posts Tagged ‘TV commercials’

  • Oligopolies: Selling Hair Color

    Jul 28, 13 • 648 Views • No Comments

    Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Belding’s copywriter, Shirley Polykoff, created:...  [read more]

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    Real Food Commercials

    Oct 10, 11 • 223 Views • No Comments

    The place is a Manhattan film studio. The star could be a donut, ice cream, or a chicken nugget. For a spaghetti sauce shoot, the director says, “Lights. Roll. Action. Drip.” Described in this NY Times article, tabletop directing is a...  [read more]