Twinkie Facts

Jan 12, 2012 • Businesses, Demand, Supply, and Markets, Economic Humor, Financial Markets, Households, Innovation, Labor • 173 Views    No Comments

There is more to a Twinkie than sugar, fat, preservatives and artificial flavors. The history of the Twinkie is an economic story.

Once upon a time, during the depression, a manufacturer can 30 ingredients. Depression: 1930 first sold

WW II rationing: banana-creme filling 1930-1940s only banana creme

Bankruptcy: WW II banana shortage–so vanilla filling

http://www.nytimes.com/2012/01/15/fashion/twinkies-a-history.html

R & D http://www.npr.org/templates/story/story.php?storyId=4780900

Leveraged buyout: tweaked Twinkie sales during King Kong movie promotion up 20% so thwy returned fr good 2007 more than 1/2 billion twinkies sold annually

Interstate Bakeries

http://www.npr.org/blogs/thetwo-way/2012/01/11/145026733/hostess-maker-of-twinkies-files-for-chapter-11-bankruptcy-protection

Kansas City

http://www.goerie.com/apps/pbcs.dll/article?AID=/20070614/BUSINESS05/706140327/-1/RSS03

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